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ACADEMIC PROGRAMS
Birmingham-Southern College Catalog 2015-2016
BA 301 International Business and Marketing (1)
A focused examination of principles of international business and
marketing, including marketing analysis, product development, pricing,
global channels of distribution, international trade and economic
structures, and promotion as applied in the international setting. This
course is designed for non-majors. Does not satisfy requirements for
business administration major.
BA 311 Quantitative Analysis for Business and Economics (1)
Selected methods and techniques related to managerial choice and
administrative decision making. (Also listed as EC 311.) Prerequisites: BA
201 and MA 231. Fall, Spring.
BA 320 Management Principles and Organizational Behavior (1)
A study of the nature and problems of planning, organizing, staffing,
directing, and controlling organizations. A Leadership Studies designated
course. Prerequisites: BA 201 and completion of at least 12 regular term
units. Fall, Spring.
BA 350 Principles of Marketing (1)
A survey course of marketing as an exchange process. Consideration is given
to product development as well as to how transactions in the marketplace
are initiated, motivated, facilitated, and consummated by both business
and nonbusiness organizations. Prerequisites: BA 201 and completion of at
least 12 regular term units. Fall, Spring.
BA 351 Arts and Nonprofit Marketing (1)
A focus on practical applications in the marketing of the arts in today’s
increasingly competitive economic environment. Designed to appeal to
both artists and others who endeavor to work in marketing in nonprofit
organizations, a particular emphasis will be placed on understanding
audiences/markets and building participation in organizational programs
and services.
BA 363 Legal Environment of International Business (1)
An examination of selected topics of the international legal environment
as applied to businesses as they operate domestically and internationally.
Emphasis will be on U.S. laws. The impact and interaction of foreign laws
on U.S. businesses will be included. Prerequisites: BA 201 and at least
sophomore standing. Fall, Spring.