COURSES OF STUDY
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Birmingham-Southern College Catalog 2014-2015
BA 293, 393, 493 Independent Study in Business Administration
(½ or 1)
Directed study for advanced students in the major. Coursework may
include supervised reading, field work, written reports, and analysis
of theoretical and practical problems in business administration.
Specific guidelines concerning independent study projects appear in the
Individualized Study section of this catalog.
BA 298, 398, 498 Teaching Experience in Business Administration
(½ or 1)
A teaching experience course. Specific guidelines concerning teaching
experiences appear in the Individualized Study section of this catalog.
Open to sophomores, juniors, or seniors with consent of major advisor.
BA 301 International Business and Marketing (1)
A focused examination of principles of international business and
marketing, including marketing analysis, product development, pricing,
global channels of distribution, international trade and economic
structures, and promotion as applied in the international setting. This
course is designed for non-majors. Does not satisfy requirements for
business administration major.
BA 311 Quantitative Analysis for Business and Economics (1)
Selected methods and techniques related to managerial choice and
administrative decision making. (Also listed as EC 311.) Prerequisites:
BA 201 and MA 231. Fall, Spring.
BA 320 Management Principles and Organizational Behavior (1)
A study of the nature and problems of planning, organizing, staffing,
directing, and controlling organizations (a Leadership Studies
designated course). Prerequisite: BA 201. Fall, Spring.
BA 350 Principles of Marketing (1)
A survey course of marketing as an exchange process. Consideration
is given to product development as well as to how transactions in the
marketplace are initiated, motivated, facilitated, and consummated by
both business and nonbusiness organizations. Prerequisite: BA 201.
Fall, Spring.
BA 351 Arts and Nonprofit Marketing (1)
A focus on practical applications in the marketing of the arts in today’s
increasingly competitive economic environment. Designed to appeal to
both artists and others who endeavor to work in marketing in nonprofit
organizations, a particular emphasis will be placed on understanding
audiences/markets and building participation in organizational
programs and services.
