COURSES OF STUDY
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Birmingham-Southern College Catalog 2014-2015
BA 444 Enterprise Information Systems (1)
An introduction to information systems within the business
environment. The course presents enterprise system design and
development, integration, representation and modeling, and
information retrieval through the use of computer techniques such as
spreadsheets, databases, and QBE queries.
BA 445 Leadership and Decision Making (1)
An advanced course that provides an understanding of various theories
and concepts pertinent to decision making. Students apply these
concepts to formulate and solve unstructured leadership problems.
Prerequisite: BA 320.
BA 470 Special Topics in Business (1)
A seminar on selected topics in the leadership, management, marketing,
and/or finance of organizations.
BA 474 Advanced and International Financial Management (1)
An advanced course in financial analysis from a managerial perspective.
The course emphasizes advanced practices in financial management
and their application to decision making in the business firm, including
the study of the application of principles of financial management in
an international setting. The course develops the student’s ability to
make financial decisions by using a case study format that builds on the
skills developed in BA 372. The business faculty suggest that students
earn at least a “C” in BA 372 before attempting this course. Prerequisite:
BA 372. Fall, Spring.
BA 475Advanced and International Marketing (1)
A study of advanced topics and strategies employed in marketing
practice including behavioral research techniques, market
segmentation, consumer behavior, and the marketing of services. The
course includes significant coverage of international marketing and the
structures of trade employed to facilitate the marketing process. The
course examines marketing as employed in domestic, international,
global corporate, nonprofit, and other non-government organizations.
Prerequisite: BA 350. Fall, Spring.
BA 499 Strategic Management (1)
An integration of several business functions, such as accounting,
finance, production, marketing, and management, in developing and
stimulating the student’s skill at the formulation of overall management
strategy and policy. Prerequisites: senior standing and a business
administration major, including completion of 26 regular term units,
BA 400, and either BA 474 or BA 475. Exploration term.
